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Duraflame

Public Relations

Duraflame’s most recent public relations campaign centered on the line-wide switch from petroleum wax to bio-wax in all the company’s firelogs and fire starters. Duraflame was the first firelog manufacturer to make the wholesale change and it was up to Frause to spread the word. The 2007 product rollout was covered by Sunset, GOOD, Metropolitan Home, The Sustainable Industries Journal, Playboy and many other print and online publications. Whether it was highlighting the manufacturing difficulties associated with the switch or the carbon neutrality of bio-wax, Frause maximized coverage by tailoring the story pitch to each media outlet.