Solution
Frause worked closely with REI’s team to create meaningful, accurate content for the company’s stewardship reports, interviewing the co-op’s various leaders in efforts such as green building, product stewardship, corporate philanthropy and human resources. Frause’s design team and sustainability lead worked together to create collateral in support of the annual stewardship report, such as posters and one-pagers designed to provide customers and staff with easy access to sometimes complex information. The Frause team also implemented a social media and traditional media strategy to promote the co-op’s Family Adventure Program, designed to engage children and their families in outdoor recreation and stewardship, and worked with numerous print, online, and broadcast media outlets to promote the company’s commitment to green building and clean, renewable energy. Frause also provided on-going creative services, such as videography, to provide b-roll in support of the co-op’s various initiatives and helped the co-op brand internal communication efforts and staff retreats.
Outcomes/Results
Frause has secured literally hundreds of earned media stories in support of the co-op’s various initiatives, and these have helped to significantly increase participation in programs such as Family Adventure. Frause has become a trusted and relied resource for REI, and continues to provide on-going consultation today.
APPROACH:
Corporate Social Responsibility
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