BUILT ENVIRONMENT, REAL ESTATE
Touchstone
Kirkland Parkplace Public Affairs

Local real estate developer Touchstone had purchased an underperforming, 400,000-square-foot office and shopping complex in downtown Kirkland. The company announced plans to transform Kirkland Parkplace into a mixed-use project including 1.2 million square feet of office space, and an additional 300,000 square feet of retail. Other uses included a hotel, athletic club, and generous amounts of open green space. Touchstone required city approval to increase the height of the planned office buildings, making the project financially feasible. The project also faced significant challenges from local residents and businesses who were opposed to increasing heights and decreasing setbacks anywhere in the downtown core.

Solution

Frause launched a comprehensive public-affairs program and government and community relations campaign that would mobilize proponents of the plan and neutralize as many opposing individuals and groups as possible. Strategies and tactics included the development of grassroots-oriented community open houses; hundreds of one-on-one meetings with key local influencers; a project/neighborhood Web site (www.envisionkirklandparkplace.com); community relations and crisis communication plans; and speeches and speaking points for City and neighborhood presentations. Frause also helped to forge alliances with key local business, retail and civic organizations, as well as community-activist and arts groups offering their support for the redevelopment.

Outcomes/Results

In December of 2008, the City of Kirkland’s City Council approved unanimously Touchstone’s Private Amendment Request for the redevelopment of Kirkland Parkplace. Currently, Touchstone has completed its architectural design approval with City of Kirkland staff and its Design Review Board, and is now working on finalizing the project-entitlement process with city staff. The company expects to break ground in early 2010.

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