BUSINESS, HEALTHCARE
Swedish Medical Center
Public Affairs
Swedish made the bold decision to pursue development of a free-standing emergency clinic in Issaquah, Wash., and to better position itself for the industry-specific “Certificate of Need” process and, ultimately, rights to develop the Eastside’s first comprehensive in-patient facility in decades. The primary challenge for Swedish was to engender trust and acceptance among the area’s government officials and to dispel the notion that Overlake was the “open-and-shut” choice for developing new facilities on the Eastside.
