Frause was brought on to execute a strategic approach to building awareness and support among the mayor, planning department, and other key decision-makers at the City of Issaquah. Frause leveraged its extensive relationships in Issaquah’s public sector to arrange informal, one-on-one meetings between Swedish’s development team and the mayor, planning department head and others. In addition, Frause executed a full-scale publicity campaign that highlighted for consumers Swedish’s facilities development plans and reinforced its messages delivered directly to the City.
Swedish Medical Center – Issaquah received full approval by the planning department and city council, and grand-opened in July 2011. In addition, due to the significant media exposure created during this campaign, Swedish Medical Center’s free-standing clinic has experienced better than anticipated business and continues to serve satisfied Eastside consumers through a wide range of on-site healthcare services.
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