Frause designed a communications campaign for each of the three specific sectors. This included developing media kits, writing and sending news releases, pitching feature stories to targeted media, assisting in ad production and placement in local and national publications, conducting media training and lining up speaking opportunities. Frause also assisted the firm in tackling and resolving branding problems that arose from their acquisition of Seattle-based G2 Architecture. The agency lead a 3-month process that ultimately aided the firm in integrating the brand equity shared by each firm into a new brand, MulvannyG2 Architecture, which was introduced to target audiences in May 2001.
Overall awareness of MulvannyG2 Architecture among local and national audiences has increased significantly since program execution in early 2000. MulvannyG2 continues to be recognized as one of the fastest growing firms of its kind in the nation.