Hearth, Patio & Barbecue Association
Media Relations / Consumer Relations
The Hearth, Patio & Barbecue Association (HPBA) is a national industry association that represents retailers, manufacturers, distributors, and suppliers of hearth, patio and barbecue appliances, fuels and accessories. HPBA wanted to build consumer awareness of electric fireplaces and of new features on gas fireplaces. Frause, which represented HPBA in 1998, was asked to develop and implement a strategy.