• HOME
• ABOUT
• INDUSTRY FOCUS
• SERVICES
• OUR WORK
• KNOWLEDGE CENTER
• NEWSROOM
• BLOGS

Over a period of four years, Frause produced product media releases and conducted media relations on a variety of topics, including the introduction of the new, crackleflame firelogs. Frause created direct mail and collateral materials for distribution to influencers, as well as implemented public relations programs such as the Duraflame Clean Chimney Partnership. The goal of the Partnership was to encourage consumer trials of duraflame firelogs as well as promote fireplace and chimney safety, while diffusing negative information about manufactured firelogs disseminated by chimney sweeps. The public affairs work implemented by Frause focused on creating public awareness about the potential of firelogs to protect local air quality.

Media outlets in more than 50 markets with a circulation count of more than nine million picked up the crackleflame new-product introduction. Other product and features releases also garnered coverage, and can be found in the Duraflame online pressroom at www.duraflame.com. The Partnership has provided more than 450 chimney sweeps with either free products or product coupons and has resulted in direct mail efforts to consumers. Fire marshals are now aware of the benefits of firelogs and air pollution control agencies up and down the West Coast are actively involved in promoting firelogs to the public.