BUSINESS
Northwest Cascade, Inc.
Media Relations
Northwest Cascade manufactures and manages Honey Bucket portable restroom facilities. The company, under contract with the 1998 PGA Golf Championship, provided tournament goers with hundreds of standard restroom facilities located throughout the course, as well as high-tech, air-conditioned portable restrooms specially installed for tournament organizers, players and their families, and event officials. The challenge presented to the agency was to generate publicity for Northwest Cascade and their role in making PGA tournament a success.
Solution
Richard Kendall developed and executed a regional media relations campaign that helped promote client Northwest Cascade at the 1998 PGA Golf Championship held in Redmond, Wash.
Outcomes/Results
The media campaign was extremely successful in creating a high-degree of visibility for Northwest Cascade’s full line of business offerings. Several full-length daily newspaper stories and columns were published from Seattle to Portland, in addition to local television and radio news stories that featured on-air client interviews.
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SEATTLE: 1411 Fourth Avenue, Suite 1210, Seattle, WA 98101 | V 206.352.6402     PORTLAND: 838 SW First Avenue, Suite 400, Portland, OR 97204 | V 503.467.4686
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