The circumstances surrounding the lawsuit were tragic, and media relations activities required thoughtful, sensitive preparation to achieve reasonable, non-inflammatory positioning. Frause team felt such positioning was critical in order to secure credible editorial coverage that would not degrade the legal services provided by Lee Smart Cook Martin & Patterson. Accordingly, considerable time was spent reviewing the details of the case and writing a news release announcing the juryâ€™s decision.
The final release developed by our team was concise and factual, and included enough specific information to present a clear picture without being sensational. When the jury ultimately awarded almost three times the requested compensation, Frause distributed the release and conducted personal follow-up with key reporters. The resulting print and broadcast coverage included KOMO-TV, KIRO-TV, the Sacramento Bee, Seattle Times, King County Journal, Tacoma News Tribune, Bremerton Sun, and Walla Walla Bulletin.
|Crisis Communication||Media Relations|